BlueFlight Ad Budget Calculator

Free tool · Ad Budget Calculator

What should you actually spend on ads?

Answer a few questions about your business. In under a minute you'll see what one customer is worth to you, and the ad budget that makes sense for your goals. No guessing.

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Step 1 of 2

Tell us about your business.

Just your numbers. We do the math.

When someone buys from you, how much do they usually spend?

Your average sale, in dollars.

Out of that sale, how much do you actually keep as profit?

After your costs, in dollars. Not the full sale amount, just what lands in your pocket.

How many times a year does a customer buy from you again?

Use 1 if they usually buy once.

How many new customers do you want each month?

Pick a number that feels realistic.

Don't guess. Fix your real numbers.

Right now this uses typical small-business numbers: 70% serious, 30% show up, 40% buy. If your business runs even a little different from that, your real ad budget could be off by hundreds of dollars a month. Takes 10 seconds to fix.

Of the people who contact you, how many are actually serious? (%)

Of those, how many actually show up to talk to you? (%)

Of those, how many say yes and buy? (%)

We fill these in with numbers that are typical for a small business. Change them if you already know your own.

Please fill in your average sale, your profit per sale, and your goal before you continue.

01 · What a customer is worth

Here's what one customer means to your business.

Average sale

Profit per sale

Buys again

Profit per customer, per year

02 · Your funnel

How strangers turn into customers.

03 · The number that matters

The most you should ever pay for one lead.

This is the price for ONE lead, like a price tag, not what you spend in a day. Pay less than this for a lead, you come out ahead. Pay more, you lose money on that lead.

Still to come

Your exact monthly and daily ad budget (built from that price-per-lead number above)
Your total investment with BlueFlight, using an average retainer
How your budget changes at 1, 2, 3, or more new customers a month
What that investment is worth to you over a year

Step 2 of 2

That's the start. Want the rest?

You know the most you should ever pay for one lead. Enter your info below and we'll show you exactly what to spend each month and each day to hit your goal, plus what you get back. We'll also email you a copy to keep.

Your name

Your business name

Your email

Your phone number

Please fill in every field so we know where to send your results.

04 · Your ad budget

What it takes to hit your goal.

Your total investment with BlueFlight, using a hypothetical average retainer of $1,500/month. Your real retainer depends on scope and gets confirmed on a call.

Leads you need each month

Ad budget per month

Ad budget per day

New customers / month	Leads needed / month	Ad budget / month	Total investment / month*	Most you should pay per lead

*Assumes an average retainer of $1,500/month. Your real retainer depends on scope, we'll confirm the exact number on a call.

05 · What you get back

What your investment is worth over a year.

For every $1 you invest, ads plus the average retainer, this is what comes back in customer revenue over a year.

Yearly revenue from this month's new customers

Yearly profit from this month's new customers

What you'd invest this month*

Yearly profit after this month's investment

*Ads plus an average retainer of $1,500/month. Your real retainer depends on scope, we'll confirm the exact number on a call.

You know your numbers. Now let's put them to work.

These numbers are a starting point. On a free 20-minute call, we'll check them against your real numbers and show you exactly what to spend and where. No prep needed. No pressure to sign up.

Book My Free 20-Minute Call

This calculator gives you a starting point, not a guarantee. Your real results depend on your market, your offer, and how your ads are run. Any total investment or retainer figure above uses a $1,500/month average and is for planning purposes only, your actual retainer is confirmed on a call and may be different. BlueFlight Consulting, Montreal, Canada. [email protected]

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